Starbucks Legacy

Audio, Creative, Graphics, Production, Web Video

Starbucks’ Global Creative Services group reached out to Victory Creative for help in producing the definitive over-arching Starbucks brand video. We had to ensure that we could design and produce a video that would project the Starbucks Culture to a wide and varied audience, ranging from internal communications to public relations. Working closely with Starbucks’ Creative Director, Neil Webster, we created a compelling video that utilized green screen photography of Starbucks’ Founder Howard Shultz and two baristas. Victory’s in-house music composer, Nick Denke produced and scored an original sound track to accompany the rich textures and hand crafted look created by our staff of digital artist and editors. Jim Eaton directed the piece and Mike Wacker produced for Victory Studios.